Brand Identity.
This is a place which presented some branding designs. Some of them was designed while I was a freelancer in both Canada and Vietnam since 2022.
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Brand identity is the elements related to the logo design, images, colors, icons, typo, etc. of a brand, which customers will easily recognize and distinguish your brand from other brands.
Flufferies Pet Café.
Pet coffee is a new business model that has taken the developing countries by storm. It’s a business model that brings together a coffee shop and an environment where people can interact with adorable pets. Dogs and cats are known for being mischievous and playful, and that is an important element which the shop can attract the diners, in addition to delicious drinks.
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Flufferies shop is a pet coffee and the owner would like to develop it become well-known in being loved pet community. In addition, the shop serves only coffee and chocolate drinks and products.
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Date: July 2022
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Topic: Food/ Beverage
​Flufferies Pet Coffee Brand Identity Guidelines
​Application - Stationery, Signboards, and Packaging
Arovence Essential Oil.
Fragrance has long been a part of preserving human memories. It helps a person recall a certain memory, or just a moment of relaxation after work. However, with the development of science, there are a plethora of artificial products created. This also means that there will be active ingredients that cause illness. Therefore, natural products are given more attention in daily life.
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Arovence, is a beauty spa, specializing in providing essential oils from herbs and committed to products extracted completely from nature. Arovence was an essential oil store before becoming the beauty spa today. Arovence's products are produced 100% pure and are not mixed with any other ingredients. Therefore, besides interior and room products, essential oil products are also safe and benign for the face and body. Services at Arovence include cosmetic treatments and cosmetic services for everyone.
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Topic: Beauty
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Target audience: Women 18 to 65 years of ages
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Concept: Comfort, sophistication and modernity are the aims that Arovence wants to provide to customers. Coming to Arovence, customers will experience satisfaction and relaxation with natural products and services.
Hoppy Bomie Bakery.
Hoppy Bomie is a small-scale private cookie company supported by Bibica Group, a well-known candy brand in an Asian nation.
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In order to guarantee that their cookies remain soft and spongy even after being baked twice, Hoppy Bomie's policy is to always make and sell their cookies on the same day. Furthermore, the shop takes limited-edition personalized cake orders.
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Date: ​December 2023
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Topic: Food/ Beverage
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Target audience: Cookies lovers
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Concept: Hoppy Bomie Cookies wants its consumers to constantly feel content, joyful, and at ease while indulging in mouthwatering cookies.
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Lukoon Coffee.
Human today care about the health when facing with choosing the myriad of food sources. It is easy to study the format of the way to make nutritious dish in the proliferation of contemporary technology, however, it takes much time to make. Many foods are made with milk and milk products these days that people with animal's milk allergies have to pay attention to what's in just about everything they eat. And a milk allergy is not the same as lactose intolerance — some people with food allergies can become suddenly and severely ill if they eat or even come in contact with the food they're allergic to.
Lukoon, is a beverage store, products the juice fruit, especially is products from coconuts and no chemical. Lukoon's products are concerned about speeding up human's metabolism and limiting sugar intake. Hebe always desires that customers would be full of energy and healthy in a working day with the nutritious beverage and food.
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Date: March 2022
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Topic: Food/ Beverage
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Target audience: Office staff, people who are allergic to animal's milk and sporty human
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Concept: A tropical forest is one of the inspiration of the work so the fresh fruit and vegetables' tone of color will be attention and use as a primary color. In addition, it also should add-on some modern pattern to be relevant with the target audience of the brand.
​Application - Stationery and Packaging
Rice Packaging.
I created this for the AsPAC competition when I was a senior student. It is a type of rice that offers convenience and time savings to consumers because they do not need to measure the amount of rice and food per meal.
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Date: May 2018
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Topic: Food/ Beverage
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Target Customers: Adults from 20+ and busy people who do not have time to eat breakfast or lunch at work
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Concept: Customers are approaching a new way to enjoy instant rice. Improve Vietnamese rice packaging that adapts functions and flavors of the country’s most popular rice to enhance convenience, health and the environment.
Research and Analysis
Design Ideas
Exhibition Station
Mai Ka Bird Nest.
Mai Ka is a private company which sells items made from bird's nests with the intention of introducing people to premium, all natural items at cost-effective pricing. It makes sure that the product's nutritional value and ingredient quality are on par with those of high-end goods.
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Date: March 2020
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​Topic: Food/ Beverage
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Concept: nutrition, charisma and high quality
